JOIN PURPOSE-DESIGNERS FROM
WHO THE program is FOR
Successful on paper, unfulfilled in reality?
You’ve reached a point where success, status, or security alone no longer feel enough.
You want work that feels more meaningful, but you are not sure what else you could do.
You’re exploring your next options but don’t want to make a move you’ll regret.
You’ve chatgpt’ed more career and business ideas that you can admit, but AI alone can’t give you the answer.
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THE question
Wondering if you should...?
Turn confusion into meaningful
career & business ideas.
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INTRODUCING
Big Tech's favorite career program. Now Online.
Using a proven design-thinking framework, you'll get clarity on what drives you, generate exciting ideas for meaningful career paths, projects or business ideas, and test your best options through small, low-risk experiments before making any big decisions.
WHat's included
A 30-day program to finally answer:
"What do I want to do with my life?"
9 Hours of Self-Paced Reflections
Video lessons, guided reflections and practical exercises to help you understand yourself and explore new possibilities.
3 Live Group Coaching Sessions
Get guidance, ask questions and learn from a small group of like-minded professionals.
Your Personal
Workbook
Collect your ideas in one place. Complete it digitally or print it out and journal by hand - a personal resource to return to throughout the next years.
THE founding story
Born inside Google.
Refined by 15,000+ participants.
D
Design Your Purpose was born at Google, where it quickly became one of the company’s most popular programs on career development and human purpose.
It emerged when a group of Googlers started asking deeper questions about what makes work feel truly meaningful and fulfilling.
The program spread through the halls of Google Dublin and eventually rolled out to offices around the world. Thousands took part, sparking life-changing decisions: people pursued inspiring roles, finally launched creative projects they had shelved for years, or simply found the courage to show up differently in their careers.
Today, Design Your Purpose has transcended its corporate roots, with more than 15,000 participants around the world.
CONSISTENT PARTICIPANT RATINGS
Design Your Purpose was born at Google, where it quickly became one of the company’s most popular programs on career development and human purpose.
It emerged when a group of Googlers started asking deeper questions about what makes work feel truly meaningful and fulfilling.
The program spread through the halls of Google Dublin and eventually rolled out to offices around the world. Thousands took part, sparking life-changing decisions: people pursued inspiring roles, finally launched creative projects they had shelved for years, or simply found the courage to show up differently in their careers.
Today, Design Your Purpose has transcended its corporate roots, with more than 15,000 participants around the world.
CONSISTENT PARTICIPANT RATINGS
THE founding story
Born inside Google.
Refined by 15,000+ participants.
D
Design Your Purpose was born at Google, where it quickly became one of the company's most popular programs on human purpose and fulfillment.
It emerged when a group of Googlers realized that the free sushi, snacks, and office pool tables weren't enough to feel truly satisfied.
The program spread through the halls of Google Dublin like a quiet revolution and eventually rolled out to Google offices across the globe. Thousands of Googlers started taking it, sparking life-changing decisions: people were quitting toxic roles, finally launching creative projects they'd shelved for years, or simply found the courage to show up differently in their own lives.
Today, Design Your Purpose has transcended its corporate roots with over 15,000 participants across the world. It turns out that the hunger for genuine fulfillment isn't a "Google problem" - it's a human one.
CONSISTENT PARTICIPANT RATINGS
THE founding story
Born inside Google.
Refined by 15,000+ participants.
D
Design Your Purpose was born at Google, where it quickly became one of the company's most popular
programs on human purpose and fulfillment. It emerged when a group of Googlers realized that the free sushi, snacks, and office pool tables weren't enough to feel truly satisfied.
The program spread through the halls of Google Dublin like a quiet revolution and eventually rolled out to Google offices across the globe. Thousands of Googlers started taking it, sparking life-changing decisions: people were quitting toxic roles, finally launching creative projects they'd shelved for years, or simply found the courage to show up differently in their own lives.
Today, Design Your Purpose has transcended its corporate roots with over 15,000 participants across the world. It turns out that the hunger for genuine fulfillment isn't a "Google problem" - it's a human one.
CONSISTENT PARTICIPANT RATINGS
THE CURRICULUM
Translate your values, skills and interests into work you love.
01
MODULE • 2–3 HRS
The Story of You
Most people try to figure out their future by staring at job titles. We start somewhere far more important: you. In this module, you’ll uncover the deeper patterns behind your happiest moments, strongest traits, hidden curiosities, natural abilities, and defining life experiences — to understand what meaningful work genuinely looks like for your nervous system, personality, and way of being. This is where many participants realize
“I’m not lost. I’ve just never learned how to read my own life properly.”
YOU WALK AWAY WITH
A clear personal profile
Your top values & motivational drivers
Your unique strengths mapped visually
A completely different lens on your career confusion
02
MODULE • 2–3 HRS
Design Your Possibilities
This is where possibility opens up. You’ll learn how to generate multiple meaningful futures instead of obsessing over one impossible “right answer”. You’ll begin connecting the dots between your strengths, your passions, your values, and the impact you want to have on others using the I-Might Statement framework to generate options you'd never have arrived at by overthinking. The result? Career and business ideas that feel surprisingly aligned, exciting, and real.
YOU WALK AWAY WITH
5+ meaningful future directions
Multiple career, business, or project ideas
A shortlist of paths worth exploring
Your first draft Mission Statement
A renewed sense of excitement about the future
03
MODULE • 2–3 HRS
Map Your Journey
Clarity means very little without action. In this final module, you’ll learn how to stop overthinking and start testing your future through small, low-risk experiments — before making dramatic decisions. Instead of quitting your job impulsively or endlessly researching online, you’ll build practical “prototypes” that help you gather real-world evidence about what actually fits you. You’ll leave with a concrete action plan designed around your real life, energy, finances, and goals.
YOU WALK AWAY WITH
Your personalized Purpose Project
A practical experimentation roadmap
A 90-day action plan
Clear next steps you can begin immediately
The confidence to move forward without needing perfect certainty
THE CURRICULUM
Three modules.
One profound shift.
01
MODULE • 2–3 HRS
The Story of You
Decode what actually drives you.
Most people try to figure out their future by staring at job titles. We start somewhere far more important: you. In this module, you’ll uncover the deeper patterns behind your happiest moments, strongest traits, hidden curiosities, natural abilities, and defining life experiences — to understand what meaningful work genuinely looks like for your nervous system, personality, and way of being. This is where many participants realize
“I’m not lost. I’ve just never learned how to read my own life properly.”
YOU WALK AWAY WITH
A clear personal profile
Your top values & motivational drivers
Your unique strengths mapped visually
A completely different lens on your career confusion
02
MODULE • 2–3 HRS
Design Your Possibilities
Create multiple possible future paths.
This is where possibility opens up. You’ll learn how to generate multiple meaningful futures instead of obsessing over one impossible “right answer”. You’ll begin connecting the dots between your strengths, your passions, your values, and the impact you want to have on others using the I-Might Statement framework to generate options you'd never have arrived at by overthinking. The result? Career and business ideas that feel surprisingly aligned, exciting, and real.
YOU WALK AWAY WITH
5+ meaningful future directions
Multiple career, business, or project ideas
A shortlist of paths worth exploring
Your first draft Mission Statement
A renewed sense of excitement about the future
03
MODULE • 2–3 HRS
Map Your Journey
Turn insight into momentum.
Clarity means very little without action. In this final module, you’ll learn how to stop overthinking and start testing your future through small, low-risk experiments — before making dramatic decisions. Instead of quitting your job impulsively or endlessly researching online, you’ll build practical “prototypes” that help you gather real-world evidence about what actually fits you. You’ll leave with a concrete action plan designed around your real life, energy, finances, and goals.
YOU WALK AWAY WITH
Your personalized Purpose Project
A practical experimentation roadmap
A 90-day action plan
Clear next steps you can begin immediately
The confidence to move forward without needing perfect certainty
THE CURRICULUM
Three modules.
One profound shift.
01
MODULE • 2–3 HRS
The Story of You
Decode what actually drives you.
Most people try to figure out their future by staring at job titles. We start somewhere far more important: you. In this module, you’ll uncover the deeper patterns behind your happiest moments, strongest traits, hidden curiosities, natural abilities, and defining life experiences — to understand what meaningful work genuinely looks like for your nervous system, personality, and way of being. This is where many participants realize
“I’m not lost. I’ve just never learned how to read my own life properly.”
YOU WALK AWAY WITH
A clear personal profile
Your top values & motivational drivers
Your unique strengths mapped visually
A completely different lens on your career confusion
02
MODULE • 2–3 HRS
Design Your Possibilities
Stop looking for “the one perfect path”.
This is where possibility opens up. You’ll learn how to generate multiple meaningful futures instead of obsessing over one impossible “right answer”. You’ll begin connecting the dots between your strengths, your passions, your values, and the impact you want to have on others using the I-Might Statement framework to generate options you'd never have arrived at by overthinking. The result? Career and business ideas that feel surprisingly aligned, exciting, and real.
YOU WALK AWAY WITH
5+ meaningful future directions
Multiple career, business, or project ideas
A shortlist of paths worth exploring
Your first draft Mission Statement
A renewed sense of excitement about the future
03
MODULE • 2–3 HRS
Map Your Journey
Turn insight into momentum.
Clarity means very little without action. In this final module, you’ll learn how to stop overthinking and start testing your future through small, low-risk experiments — before making dramatic decisions. Instead of quitting your job impulsively or endlessly researching online, you’ll build practical “prototypes” that help you gather real-world evidence about what actually fits you. You’ll leave with a concrete action plan designed around your real life, energy, finances, and goals.
YOU WALK AWAY WITH
Your personalized Purpose Project
A practical experimentation roadmap
A 90-day action plan
Clear next steps you can begin immediately
The confidence to move forward
What Participants Say
15,000+ lives.
Incredible transformation.
"That workshop changed everything. It helped me reconnect with my passion for branding, go back to school, and completely pivot careers. I now work at one of the world's top agencies — and I still think back to that workshop with so much gratitude."
D. Soundcloud · USA
A well-structured workshop, and an inspiring journey. Turning your shy ideas, values, and passions into something concrete often feels difficult in theory, but here everything suddenly makes sense. Highly recommended!"
F.F. - Luxemburg
"That 95-year-old self visualization stuck with me. It planted a seed that led to a big career shift."
A. INSEAD MBA - Canada
"My favorite class, the highlight of my MBA at INSEAD."
M. (UAE) INSEAD MBA
"Very insightful. It helps bring your ideas together and build a solid plan to reach your goal."
C.M. · France
HERE'S EVERYTHING YOU GET
The Design Your Purpose Program
6-month course access to help you understand what work fits you
18+ video lessons with aha-moments that will impact your life decisions
30+ page Purpose Design Workbook to capture your reflections
Increased career clarity and confidence in your next move
3+ Career and business ideas that excite you
Step-by-step action plan to test your next step
Weekly group coaching sessions to get guidance and support
before enrolling
Things people ask before starting.
The course itself is around 3–4 hours, but participants are encouraged to take their time with the reflections and journal deeply around some of the more important areas of their life. Many end up spending a lot more time as they want to properly work through their findings and realizations.
Yes. The goal is not to quit your job but to help you understand what type of work feels meaningful to you. That could mean reshaping your current role, moving into a different role or company, or starting something outside of work. Many people also use the course to reconnect with side projects, hobbies, or ideas they’ve been suppressing. The aim is to improve your overall work experience, whether that happens where you are now or somewhere new.
The program includes a weekly group coaching session for participants to ask questions and get support as they work through the course.
Not at all. The course is about helping you understand what kind of work fits you better and how to move toward it.
You’ll have access to the course for 6 months from the date you enroll.